5 TIPS CREATING YOUR PORTFOLIO

PRO PORTFOLIO REVIEW’S FIVE TIPS TO GET STARTED

1. Purchase the very best portfolio case you can afford. You will be presenting this case to many potential clients, so it needs to look professional.

Check local camera stores or online outlets for the best prices. Portfolios range from $20 to several hundred dollars.

LOCAL STORES: CURRY’S, DES SERRES, ABOVE GROUND OCAD’S ART STORE.

http://www.artprofolio.com/AP_Professional.htm

 

2. Choose a portfolio case that allows you to continue adding photographs as your business grows. If you cannot afford to buy, or can’t find, a professional portfolio case, purchase a very nice leather-bound photo album instead. Make sure the sleeve inserts are high quality and acid-free.

 

3. Sort through the photographs you already have. Choose your very best work (approximately 15-20 images). Have them enlarged to an 8 by 10 size by a professional lab, or enlarge them on your computer if you have high-quality software and printers to work with. If you print them yourself, use high-quality satin (AVOID GLOSSY PAPER) photo paper.

PRO PORTFOLIO REVIEW RECOMMENDS:

NORTHERN ARTIST PRO LAB
44 St.Claie Avenue East (1 block east of Yonge St. Toronto)
Phone: 416.484.1660
website: http://www.northernartists.com
email: na@northernartists.com

 

4. Offer to do some free portrait sittings if you need to expand your portfolio. People who are pursuing a modeling career will be glad to work with you. Both of you get some practice work and get to keep photographs to further your career. Mothers of small children will also be happy to have them sit in exchange for a free portrait.

 

5. Arrange your photographs in the portfolio in a way that shows all of your talents. Don’t group them into categories. Arrange them randomly into landscape, portrait, candids, weddings or whatever else you prefer. The key is to keep a prospective client interested enough to keep looking.

 

WARNING:
Have duplicates in your portfolio that you can leave with a client, if they request it. Never leave your entire portfolio.